In recent years, beauty and self-care has seen a monumental shift towards personalisation. Today, we’re all far more aware about our unique needs and the solutions available. This has led to the rise of personalised haircare and skincare routines. The global personalised skincare market, already worth $26 billion in 2022, is slated to reach $48 billion by 2030. And personalised haircare is also booming, projected to grow 20% a year through to 2031. The skyrocketing demand reflects a deeper understanding of how our hair and skin has specific, varied needs – needs that generic products often cannot meet. Enter multimasking, a trend that takes personalisation to the next level by tailoring your routine to address the unique issues that our hair and skin can present.
Whether you’re dealing with thin hair, a problem scalp, a dull complexion or tired eyes, multimasking allows you to apply focused treatments where they’re needed, delivering maximum benefits in the shortest time. Here’s the lowdown.
What Is Multimasking?
Multimasking is the process of applying targeted treatments to different areas of your hair or skin. Instead of relying on a single product for all your needs, multimasking acknowledges that one size doesn’t fit all. For example, your T-zone might need oil control while your eyes have dark circles, or your dry ends might benefit from a nourishing mask while your scalp needs a good dose of hydration.
The benefits? Multimasking saves time while addressing multiple concerns effectively. By using specialised products tailored to specific areas, you’ll achieve better results compared to an all-over treatment.
Transform Your Haircare Routine with Hair Gain’s Hair Mask
Our busy lives put our hair and scalp through the wringer. Heat styling, over washing, chemical treatments, UV rays and pollution can damage our tresses and scalps. The hormonal shifts behind menopause and postpartum hair loss can also take a heavy toll. Whatever the cause, thin hair or hair fall, and a dry and flaky scalp often result. Enter our Hair Gain Hair Mask! Scientifically formulated, this luxurious hair mask provides deep nourishment and hydration. The amazing formula nurtures and revitalises the scalp, while the exclusive AnaGain™ ingredient works to prolong the life cycle of hair to strengthen, thicken and restore its vitality. 100% vegan, you’ll find no hair-damaging nasties like alcohol, sulphates and parabens. Designed for all hair types and conditions, the Hair Gain Hair Mask reduces hair breakage and fall by up to 60% from the first use*.
Refresh & Rejuvenate Your Skin with BEAUTYPRO Face Masks
A radiant complexion starts with a great skincare regimen. And face masks are a powerhouse addition to any skincare routine, offering focused solutions that deliver active ingredients in just minutes. They target specific skin concerns like hydration, brightening, anti-aging, and calming irritation, enhancing the effectiveness of your skincare routine.
BEAUTYPRO Face Masks make it easy to give your skin the care it deserves. Their amazing sheet masks are an incredibly effective way to treat your skin, and if your schedule allows, they can even be used daily!
The BEAUTYPRO RETINOL Anti-Ageing Sheet Mask is a powerful, plant-based solution designed to target multiple skin concerns, including signs of aging, blemishes, and hydration needs. Formulated with Seaweed Kelp Complex, Organic Pine Oil, and Wild Yam, this mask stimulates collagen production, cell renewal, diminishes fine lines, reduces pore size, evens skin tone, soothes acne and inflammation. It also helps protect against free radicals. Fully biodegradable and eco-friendly, this mask leaves your skin clear, youthful, and refreshed in as little as 15 minutes.
Revive Tired Eyes with BEAUTYPRO Eye Masks
The delicate skin around your eyes is often the first to show signs of fatigue, aging, and stress. That’s where BEAUTYPRO Eye Masks come in, offering targeted relief for puffiness, dark circles, and fine lines. The BEAUTYPRO Retinol Under Eye Patches are a quick and effective solution for tired, aging eyes. Infused with Retinol, Vitamin B5, and Aloe Vera, they brighten dark circles, smooth skin texture, reduce puffiness, and hydrate in just 20 minutes. These cooling hydrogel patches rejuvenate and energize the under-eye area, visibly reducing fine lines and wrinkles for a youthful glow. Perfect on their own or paired with a sheet mask, they also offer an excellent pampering experience.
The Ultimate Multimasking Routine
Multimasking doesn’t have to be complicated. Here’s a simple routine to elevate your hair, skin, and eye care:
1. Hair:
Apply our Hair Gain Hair Mask to clean, towel or air-dried hair, massage into your scalp, and through your hair from root to tip.
2. Face:
Choose a Beauty Pro face mask that addresses your skin’s current needs—whether it’s hydration, detox, or anti-aging.
3. Eyes:
Use Beauty Pro’s Eye Masks to rejuvenate and brighten your under-eye area while the other masks work their magic.
Tailor-Made Self Care Solutions With Maximum Impact
Multimasking is more than just a trend—it’s a personalized approach to beauty that allows you to target multiple concerns simultaneously. By incorporating Hair Gain’s Hair Mask and BEAUTYPRO face and eye masks into your routine, you’ll elevate your self-care game and achieve healthier hair, a revitalised scalp, glowing skin, and refreshed eyes. Why settle for one-size-fits-all solutions when you can have a routine tailored to your unique needs? Try multimasking today and experience the benefits for yourself!
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* Independently tested May 2023, results achieved when tested as a regime with the Hair Gain Scalp Foam
